Customer Sales Portal – Econolodge

TORLYS is a global flooring company and category leader in residential and commercial floors, specializing in cork, laminate, hardwood, and luxury vinyl.

CHALLENGE

When Econolodge International corporate office mandated a switch to four new flooring suppliers, TORLYS was among those selected. To make the most of the opportunity, TORLYS needed something that would stand out from the larger players.

THE WORK

COPP created a new microsite, a custom-designed experience promoting TORLYS Everwood™ Floors to over 900 prospective Econolodge customers (franchise hotel owners and managers) across Canada.

The Econolodge Microsite/Portal
included the following features to help the national sales team convert prospects:

– feature one – please get a list for this…
– interactive key features for Everwood’s unique value
– three
– etc..

RESULTS

The portal platform proved to be a huge benefit to national sales, increasing awareness for the TORLYS Everwood brand. Contacts with the sales force increased by over 30%, with leads signing into the custom site, providing a direct connection for the TORLYS sales team. All done at a much reduced cost per qualified lead.