Kitchen & Bath Classics Website


Kitchen & Bath Classics, is a homeowner-friendly wholesale showroom designed and operated by Wolseley Canada, with locations across the country.

CHALLENGE

Wolseley asked COPP to redesign the K&B website to be customer-friendly (to four target markets) mobile responsive and to generate leads. The goal was to drive customers in all markets to visit a Kitchen & Bath Classics showroom.

THE WORK

COPP planned, developed and designed:
– faster, easier to navigate, and more user-friendly website
– new and improved content for contractors, interior designers and homeowners
– cleaner graphics and clear messaging
– informative, filterable product overview of showroom bestsellers
– strong brand positioning; and a new blog
– opportunities for paid and organic search
– plus content management, website optimization, deployment, and reporting

RESULTS

Based on a clear brand UVP design and content strategy, Wolseley’s website now delivers increase site traffic of x percent and search ranking that moved from blank to blank.
In addition, and most important, the showroom visits improved dramatically, as did the number of one-on-one appointments, all made through the site’s customized email booking feature.

View the site at http://kitchenandbathclassics.com.



agile. creative. success.