![](https://coppcomm.ca/wp-content/uploads/2018/05/MSL-300x300.jpg)
Smart Serve Holiday TTC Campaign
A printed poster and digital screen campaign developed to promote responsible hosting and drinking during the holiday season. The concept: a humorous spin on a serious subject. These ads appeared in subway cars, digital signs, and subway stations all across Toronto.
Overindulging is no joke, remember to drink responsibly during all times of the year.
![](https://coppcomm.ca/wp-content/uploads/2018/03/SmartServe_Think_BusStopSign.jpg)
![](https://coppcomm.ca/wp-content/uploads/2018/03/SmartServe_Think2.jpg)
![](https://coppcomm.ca/wp-content/uploads/2018/03/SmartServe_Think3.jpg)