Marketing

7 Tips for Writing a Catchy Blog Title

How to Write a Catchy Blog Title

Once your creative juices start flowing, it’s easy to write the content for a blog post. While the body of your post is important, the real art lies within the title of the post. Ultimately, readers judge a post by its title. Having a catchy blog title is what will grab your audience’s attention to read in the first place. While this can be a tricky task, you don’t need to resort to blog name generators.

Before publishing your post, think of working titles that have potential to be the final pick. Brainstorm, edit, and revise your options until you’re certain about one. Once you’ve gotten passed that point, here are some tips to consider when writing the best title for your post.

Length Matters

There’s nothing set in stone about the length of your title. However, you should want to make it short and sweet. It’s not the quantity of how many words are included, but the quality those words. Avoid writing an entire summary of your post in the headline. Give enough that makes the reader want to learn more, but not too much that will make them feel that they don’t need to continue to read the rest of the post.

Be Clear

If you could only use five words to describe your post, which words would you choose? Being clear about your message in your title is important. Bogging down the keywords with filler words will cloud your main message. Putting too many extra words can confuse a reader. Confusion can lead to clicking away from your post.

Use Your Voice

Use language that will capture attention. Even though your title should be clear, that doesn’t mean it has to be boring. This means you should be creative, use language that is inviting and visual. Blogs should not be read as a textbook so try to liven up the way you write. Keeping the brand voice alive is essential. Add some personality to your post by including catchy words.

Add Some Mystery

To ensure that your blog is going to be read by many, think of an alluring way to intrigue your audience. Thinking about who your target audience is an important part of the writing process. Is your blog geared towards marketers? Are you addressing the latest digital trends? Once you know who your target is, writing compelling content will be a breeze. Your title should leave the reader wanting to know more and keep scrolling on your page.

Optimization and Keywords

As HubSpot suggests, if you want your post to have rank well in search, keep the title to fewer than 70 characters. Why? To increase your post’s search ranking. The King of SEO, Brian Dean, mentions that starting your title with your keywords is an essential part of increasing the optimization of your post. He says, “the closer the keyword is to the beginning of the title tag, the more weight it has with search engines”.

Modifiers are words that increase the rank of your post. How do modifiers work? Here’s an example. Let’s say you’re writing a post that suggests how to bake a red velvet cake. Your working title is, “How to Bake a Cake”, instead add “5 Simple Ways to Bake a Cake” Making this small adjustment to your title can make a huge difference where your page lands on the Google search. Take a look at an infographic from Brian’s blog, Backlinko, which gives a clear idea of how you should include SEO in your blog.

Slugs

Slugs are a part of the URL name for a blog. It’s a piece of identification for a specific blog post or page. Be sure to incorporate keywords into your slug, they will lead to a higher optimization. So, when creating a title, keep your slug in mind. Think simple. Don’t get too complicated with your title because that will be reflected in your slug, no one wants a long and complicated slug.

Add Some Digits

Numbers speak volumes when thinking of a title for your blog post. By adding simple figures, a reader has a glimpse of how many points are included in the post. Neil Patel suggests that numbers are “brain candy”. Our brains like to see numbers to help organize information. Neil mentions three points to consider: numbers are better than words, small numbers are more digestible than larger ones, and odd numbers seem more authentic than even ones.

A catchy blog title should be considered as one of the main ingredients for a successful blog. Creating blog titles does not have to be painful or time consuming. It’s important to make great first impressions – starting with great blog titles.

If you would like to improve your blog titles and performance, send us an email at info@coppcomm.ca.

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