Successful marketing depends on in-depth knowledge of audience priorities, targets and profiles, channel and product/services SWOT (strengths, weaknesses, opportunities, threats), and online networks. Differentiated, persuasive communications start with this foundation, for insight and long-term market impact.
Create strong platforms to tell your story.
We build websites and applications designed to reflect your brand and provide your visitors with an engaging and productive user experience.
Understand the metrics and grow your online presence.
Website traffic is critical to brand awareness, sales leads or donations. Every project starts with benchmarks - how your website performs on key metrics - and what can be improved.
Drive new visitors to your website and convert them to customers.
With a well-researched and concise digital marketing plan, creative work focuses on tactical concepts for high-response online ads, search marketing, Adwords and other campaigns and all necessary landing pages and/or microsites.
Grow an online presence with actively engaged customers.
Effective content grabs attention, draws your target audience to your website and motivates the decision to buy. It begins with website and social media planning, and leads to optimized, engaging content and updates, blogs, press releases, and more.
Tell a great story and reel in your audience through video.
Share your brand’s story through live-action production, broadcast spots, motion graphics, and animations.
Leverage the power of first impressions.
The best creative work is simple, arresting and persuasive. We create clear, on-strategy work for catalogues, direct mail, advertising, tradeshows, TV, and more.
Develop plans and programs backed by customer insights.
We carefully analyze every client brand to optimize competitive positioning, marketing plans, and media programs. Timely, effective execution is critical to program success.
Share your brand’s mission and beliefs with customers.
We help companies evolve their brands into experiences that connect strongly with customers. When a brand’s value is distilled to its essence for relevance and differentiation, it can be translated into concepts campaigns that customers love.
Bring your brand to life. Quickly.
A new logo is a key part of developing a new brand or refreshing an existing one. COPP has extensive experience in creating exceptional corporate, product and brand identities.
Reach the right people at the right time.
We have experience with every aspect of retail design, from floor plans to 3D displays to video/animation and point-of-purchase graphics.
Let’s chat about your needs and how we can assist.
COPP is a smaller firm, agile and dedicated to your business, for greater control over your timing and budget. And we’re large enough to engage strategically, creatively and tactically on every project, with the attention to detail and quality you need in a marketing partner.
Great marketing starts with understanding. We start with client goals, brand needs, project parameters and desired outcomes. We research your intended audiences and study the competition, then develop strategies for solving problems with effective design and messaging.
Every choice, from layout to colour to type size and style is created with strategic goals in mind. We present the initial concepts to you and work with you to turn these concepts into comprehensive design direction.
Once the project is completed and/or the campaign launched, we stay monitor results and weigh them against benchmarks developed earlier. From these metrics we can make better decisions on spending, networks, channels and content, adding valuable information to our marketing data, ready for use on the next project.
We work with a variety of clients to start, grow, and enhance brands for increased leads and sales – with breakthrough creative, digital marketing, video and design. We work hard to create trust as a marketing partner.