Kitchen & Bath Classics, is a homeowner-friendly wholesale showroom designed and operated by Wolseley Canada, with locations across the country.
CHALLENGE
Wolseley asked COPP to redesign the K&B website to be customer-friendly (to four target markets) mobile responsive and to generate leads. The goal was to drive customers in all markets to visit a Kitchen & Bath Classics showroom.
THE WORK
COPP planned, developed and designed:
– faster, easier to navigate, and more user-friendly website
– new and improved content for contractors, interior designers and homeowners
– cleaner graphics and clear messaging
– informative, filterable product overview of showroom bestsellers
– strong brand positioning; and a new blog
– opportunities for paid and organic search
– plus content management, website optimization, deployment, and reporting
View the site at http://kitchenandbathclassics.com.
COPP was selected as the design firm to work with the RBC Global Asset Management group on their latest version (2014) of a financial services app – for use by over 40,000 financial advisors across Canada. With multiple users, all with varying levels of comfort with web information technology, the app had to be designed with very simple cues for interaction and engagement…for an extremely large database of financial material and customer tools. Huge and positive response from financial planners across the country. The client and RBC in general were pleased with the results.
New graphic user interface for Virtek IRIS software, designed for intuitive ease of use, flexible modules/icons for program extensions.
TORLYS is a global flooring company and category leader in residential and commercial floors, specializing in cork, laminate, hardwood, and luxury vinyl.
CHALLENGE
When Econolodge International corporate office mandated a switch to four new flooring suppliers, TORLYS was among those selected. To make the most of the opportunity, TORLYS needed something that would stand out from the larger players.
THE WORK
COPP created a new microsite, a custom-designed experience promoting TORLYS Everwood™ Floors to over 900 prospective Econolodge customers (franchise hotel owners and managers) across Canada.
The Econolodge Microsite/Portal
included the following features to help the national sales team convert prospects:
– feature one – please get a list for this…
– interactive key features for Everwood’s unique value
– three
– etc..
RESULTS
The portal platform proved to be a huge benefit to national sales, increasing awareness for the TORLYS Everwood brand. Contacts with the sales force increased by over 30%, with leads signing into the custom site, providing a direct connection for the TORLYS sales team. All done at a much reduced cost per qualified lead.
Gerber Technology (headquartered in Hartford, CT, USA) is the world’s largest manufacturer of sophisticated cutting room solutions for the clothing, automotive, furniture and fashion markets.
CHALLENGE
Paragon is a revolutionary new product and for its worldwide launch in Shanghai, China. Gerber required a multi-level approach that included a new website in five languages, teaser campaigns online and a variety of marketing support materials for the international sales managers and associates.
THE WORK
A highly interactive microsite was designed and developed by Copp, fully responsive for all mobile devices. The website is loaded with eye-catching, lead-generating lures that are linked with a backend capture system that integrates with the Gerber Scientific website.
The website has a flexible design, for easy creation of five language versions, and uses video player technology unique to each region. (For example, code had to be specifically developed in-house and modified to play video on the Chinese version of YouTube.)
RESULTS
Launch was an unrivalled success in Shanghai. Director of Marketing sent congratulations to the Copp team and cited how pleased the Gerber Sales team was at the ease-of-use for selling